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Companies: Sito Mobile, Ltd. (SITO)

Company Profile

Description

SITO Mobile Ltd. (“SITO”) is a mobile location-based advertising platform serving businesses, advertisers and brands. Through patented technologies and an easy-to-use platform, the company’s solution allows marketers to create content targeted to key audiences, based on location, interests, behaviors and loyalty. Through the proliferation of mobile devices SITO Mobile empowers its customers to deliver actionable content in a real-time manner, which drive action and engagement from consumers, while providing key measurement and analytics that allow campaigns to be fluid and transaction driven. 

SITO currently operates in two distinct product/service lines; Messaging and Notifications and Location Base Advertising.  The first of these is in essence their “legacy” business, while the latter will likely (has) provided the basis for the Company’s considerable growth. 

SITO’s Short Message Service (SMS) gateway has proven to be an excellent channel for retailers to communicate with their brand loyalists on a very personal level. This is accomplished through integration with the client’s customer relationship management (CRM) database. With such integration, retailers are able to send targeted mobile coupons and transactional messages based on a shopper’s CRM profile. Targeted mobile coupons can be sent based on past purchase behaviors making the content relevant and timely to a shopper. Transactional messages can add another layer of value by sending shipping and order pick-up alerts, as well as notifications for reorders, layaway and new product releases. The SMS uses short messages that are accepted in the mobile marketplace. 

SIOT use location-based mobile advertising including geo-fencing, verified walk-ins and behavioral targeting with analytics and optimization for the client. “Geo-fencing” targets customers within a certain radius of location and uses technology to push coupons, ads and promotions to mobile apps and mobile websites in real-time. Analytics and optimization allow clients to measure campaign performance and insight into key metrics, with a measurement system to track key metrics like user demographics, psychographics, CPM, click-throughs and time of engagement. They also offer mobile messaging a platform for building and controlling tailored CRM programs using text messaging and voice calls. This enables marketers to develop the most intimate, direct digital channel to their customers. SITO’s platform allows brands to access the right audiences at the right time in the key locations ultimately driving traffic and sales.

Over the past two years, SITO has made two key acquisitions in the location based mobile space, which are contributing markedly to the Company’s revenue growth and profitability. 

Contact Information

  • 100 Town Square Place
  • Suite 204
  • Jersey City, NJ 07310

 

Financial Reporting/Disclosure

Reporting Status U.S. Reporting: SEC Reporting
Latest Report Jun 30, 2016 10-Q
CIK 0001157817
Fiscal Year End 9/30
OTC Marketplace Not Available

Profile Data

SIC - Industry Classification Not Available
Incorporated In: DE, USA
Year of Inc. 2000
Employees 46 a/o Jul 21, 2015

Company Notes

  • Formerly=Single Touch Systems, Inc. until 10-2014
  • Formerly=Hosting Site Network, Inc. until 5-2008

Service Providers

Accounting/Auditing Firm
Weaver Martin & Samyn
411 Valentine Road
Suite 300
Kansas City, MO, 64111
United States

LL Bradford
10965 Granada Lane
Suite 201
Overland Park, KS, 66211
United States

Legal Counsel
Sichenzia Ross Friedman Ference LLP
61 Broadway
32nd Floor
New York, NY, 10006
United States

Investor Relations Firm
IRTH Communications, LLC
520 Broadway
Suite 350
Santa Monica, CA, 90401
United States

Hampton Growth Resources, LLC
520 Broadway
Suite 350, #111
Santa Monica, CA, 90401
United States

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